From the Studio

Standard Issue began with a small frustration.

Too much of what passes for branded merchandise has nothing to do with the brand. It gets ordered from a catalog, finished with a logo, and shipped in a generic box. The careful brand work, the website, the packaging, the interiors, the print, somehow stops at the merchandise table.

We wanted to close that gap. To bring the same considered eye a brand brings to its identity to every object that leaves with its name on it. A tote that feels like the studio it came from. A welcome kit that reads like a chapter, not a checkout cart. A gift that lands the way the brand intends every other touchpoint to land.